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Sunday, 1 March 2015

“A STUDY ON CONSUMER BEHAVIOUR TOWARDS MOBILE SERVICES” – A STUDY WITH REFERENCE TO SEDOM IN GULBURGA DISTRICT




L.manju Bhargavi
Assistant professor in commerce, Government First Grade College Mariyammanahalli.
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Abstract :
           The cellular phone provides the users many facilities such as memory to store the important cellular phone numbers names and it also store the messages given by senders. The area of consumer behavior includes articles of both ultimate and industrial consumers. The former is the end-user of the product/service where as the later is only an intermediate user who adds further values to the product/service before it consumed by the end-user. The post paid subscribes preferred BSNL because of monthly bill, CUG plan roaming facility and cheap out going call, Different scheme. Communication and information technology are the blood streams of the business world Right quality communication will enable a person to do more business.
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